Corporate and Brand Identity | Digital and Print Design
Proquip Golf Apparel
Proquip, Ahead of the Game.
Scottish brand ProQuip has evolved into one of the world’s leading manufacturers of lightweight golf weather-wear. Official sponsors of major events including the Ryder Cup, their products are endorsed by leading golf professionals and feature bespoke engineered technologies that are optimised for golf performance.
In 2013 ProQuip decided to re-energise their brand for the modern game.
The golf industry had seen rapid progression into the world of high-tech sportswear, also becoming increasingly fashionable. ProQuips brand needed to reflect just that.
Alongside radical product development I created a new brand identity, overseeing photoshoots up and down the country to bring to life a new found edge and appeal.
The new creative included brochures, exhibition stands, video, as well as on and offline advertising campaigns for international launch.
The result? Substantial year-on-year sales growth cementing their reputation as a leading brand in world golf.
Accredited: Shorthose Russell Ltd